Transforming Customer Experience with Big Data Analytics
While most businesses know that offering great customer experience creates a competitive advantage, most of them do not have the tools and technologies to approach the issue properly. The fact that a great customer experience is a sustainable competitive advantage is undeniable. In a recent …
New Predictive Customer Churn Management Solution Launched
Reston, VA — (ReleaseWire) — 04/15/2015 — Head of VOZIQ’s Global Market Research & Analytics, Kalyan Banga, today announced the launch of Predictive Customer Churn Management Solution, a new solution that uses contact center customer interactions. According to Banga, the Predictive Churn Management Solution was …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …