3 Ways to Harness Big Data, for Ecommerce – Practical E-Commerce

The use of Big Data by ecommerce companies is increasingly common. To stay competitive, many companies, especially larger ones, use extensive datasets to better understand their customers and provide services, recommendations, and experiences tailored to each individual. For many online stores, therefore, it is not a question of whether to use Big Data solutions; it’s a matter of what tools to deploy and how much to spend on them.

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