What’s Affecting the Retail Industry?
The retail industry is undergoing very rapid changes that are directly affecting the way this industry needs to work. Major challenges posed by these changes are –
- Explosion of data
- Lack of tools to make business sense of the data, and drive actions
- Emergence of technology – mobile and social
- Changing buying behavior and expectations of the consumers
- Complexities of multi-channel retail
- Understanding buyers and serving a great experience