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Customer Intelligence Blog
Customer Intelligence – February Edition
To be responsible for retention strategies is to change the direction a company operates. CFOs are now laser-focused on their retention efforts because, let’s face it, retention is one of the metrics to judge a company’s success. Here are some of the articles we picked …
Three Reasons Why Retention is an Agility Sport
Today, an effective retention strategy has to be quick and agile in responding to the growing complexity of customer churn. It’s because customers have plenty of options to choose from and have a pretty shallow barrier to switching their service provider, so much so that …
A 3-Step Action Plan to Transform Your Customer Retention
Proven, time-tested, and result-driven practices from retention success stories in the subscription industry In today’s cutthroat marketplace, a high customer churn rate is an excruciating problem and one of the most intimidating concerns for subscription businesses. Not only that, but retention leaders seem unable to …
Customer Intelligence – December Edition
Customer engagement is crucial, but what if CEOs interacted with their audience personally? Would you be interested in knowing the strategic enablers of an AI retention program, or taking a brief look at Forrester’s predictions for subscription businesses in 2023? We have it all in …
Forrester’s 2023 Predictions for CX, Marketing and Technology Leaders
The only certainty for 2023 is change itself. Executives are setting priorities on shaky ground. The challenge now: How can you keep moving, adjust your strategy, and keep pace with the ever-changing world? Analyst firm Forrester recently released their 2023 predictions for technology, CX, and …