Best Practices for Boosting Subscription Revenue Growth and Improving Profitability
As indicated above, the difference between leaders and laggards is a whopping 18.8X on customer profitability, 6.5X on customer retention, and 9X on customer loyalty. According to another McKinsey study organizations currently implementing data-driven approaches—ranging from predictive systems to AI-driven automation—are doing sporadically across their …
Five Proven Strategies For AI-Driven Success In 2024
In 2023, the synergy between customer-facing leaders and technology reached new heights. In particular, artificial intelligence (AI) played a vital role in helping them achieve customer retention and lifetime value breakthroughs. It redefined how their businesses connect, engage, and retain their valuable customer base I …
How Explainable AI Can Boost Customer Retention
Fighting churn isn’t about predicting it alone. It also involves understanding the hidden factors that lead to churn and how to drive customer loyalty. Although traditional churn prediction models may be accurate, they often leave businesses in the dark about the reasoning behind their predictions. …
Beyond the Black Box: Revolutionizing Customer Retention with Explainable AI
In the ever-evolving landscape of subscription businesses, AI is reshaping the game. It’s predicting high-risk customers, automating customer service responses, and bringing efficiency to the forefront. However, many enterprise churn prediction solutions deploy black box AI, that’s good with crunching data and scoring customers but …
Best of Customer Intelligence – November Edition
Through our best-of-customer intelligence series, we unravel the wisdom distilled from the best minds on the internet, offering a roadmap for subscription businesses to become the trailblazers of change and innovation. November is here, and it’s time for charting the course of goal setting …
A CXOs’ Guide To AI-Powered Strategies
In the dynamic landscape of modern subscription business, customer-centric leaders face the imperative of not only retaining customers but also driving sustainable growth. They’re often faced with questions such as: How do we unveil and address churn drivers to improve customer loyalty and lifetime value? …
Best of Customer Intelligence- October Edition
Businesses are intricate, and so are the day-to-day operations critical to a company’s success. Our collection of articles for the month highlights the need for leaders to focus on Generative AI to mitigate risks amid ambiguous and volatile market scenarios and prepare for the future. …
Navigating Common Data Science Pitfalls Of Customer Retention
In today’s customer-centric market, addressing customer churn is no less than a battle. It requires in-depth data-led customer insights for proactive identification of churn risks, driving timely preventive measures to retain valuable customers. And in this battle, data science is an indispensable weapon. However, if …
Best of Customer Intelligence-September Edition
Our team has curated a range of the best articles related to the ongoing economic turbulence, the hype and challenges around generative AI, customer experience mapping and more. We hope you like it. We would be happy to hear your thoughts about these topics. Do …
Books on Customer Growth That Are a Must Read
Customer-obsessed businesses have one focus, a happy customer, and we have some books that show how much-satisfied customers contribute to the company’s overall growth. Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. FANOMICS®: Turn Customers …