3 Steps to Drive Growth for Recurring Revenue Businesses
A McKinsey customer analytics adoption survey shows a staggering gap between high and low-performing companies based on multiple growth drivers. For example, companies that leverage customer analytics extensively retain over five times more customers than their competitors that evaluate their data sporadically. They are also …
We Asked ChatGPT about Powering Subscription Revenue Growth with AI…
ChatGPT has taken the business world by storm. It’s one of the best examples of AI-based tools that promise to transform the way companies do business. Powered by AI and natural language processing, ChatGPT is finding its use in a variety of business applications that …
Customer Intelligence – February Edition
To be responsible for retention strategies is to change the direction a company operates. CFOs are now laser-focused on their retention efforts because, let’s face it, retention is one of the metrics to judge a company’s success. Here are some of the articles we picked …
A 3-Step Action Plan to Transform Your Customer Retention
Proven, time-tested, and result-driven practices from retention success stories in the subscription industry In today’s cutthroat marketplace, a high customer churn rate is an excruciating problem and one of the most intimidating concerns for subscription businesses. Not only that, but retention leaders seem unable to …
Customer Intelligence – December Edition
Customer engagement is crucial, but what if CEOs interacted with their audience personally? Would you be interested in knowing the strategic enablers of an AI retention program, or taking a brief look at Forrester’s predictions for subscription businesses in 2023? We have it all in …
Forrester’s 2023 Predictions for CX, Marketing and Technology Leaders
The only certainty for 2023 is change itself. Executives are setting priorities on shaky ground. The challenge now: How can you keep moving, adjust your strategy, and keep pace with the ever-changing world? Analyst firm Forrester recently released their 2023 predictions for technology, CX, and …
Five Strategic Enablers Of AI-Driven Retention Transformation
As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue—and AI can play an instrumental role in that. For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics …
Customer Intelligence – November Edition
With a fear of a recession looming over businesses like a vice, executives are gearing up to face it head-on. Customers are being exposed to irresistible offers making their expectations spike up, even more so for subscription businesses. So, how do we not just meet …
Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program
Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete …
Customer Intelligence – October Edition
Customer service stands atop when it comes to running a business. Satisfied customers mean a successful business. With time, customer expectations have pivoted basic to personalization. There is, however, a fine line between personalizing customer service and overdoing it. Here are some articles that give …