2015 is just around the corner. As new technologies drive the fate of businesses, business priorities will see major shifts in the new year. To help you make most of these changes, we’ve compiled a list of some major big data, technology and marketing trends that you should keep an eye on in 2015.

Digital Megatrends 2015 – The Role of Technology in the New Normal Market

1. Sluggish growth in advanced economies
2. A shift in economic power to emerging markets
3. More value-driven consumers
4. An era of heightened risk and uncertainty
5. Capitalism revisited
6. Mobile devices reach ubiquity
7. Cloud computing comes of age
8. The rise of on-demand business intelligence
9. Social media and collaboration become the norm
10. Digital disruption will give rise to new businesses, some created by machines

Marketing trends – How marketing will evolve in 2015

11. Transparency will become the most important tool of marketing.
12. CMOs will become Chief Simplifier Officers.
13. Emergence of the marketing technologists.
14. The winners will be adept at agility marketing.
15. Media agencies will step up and lead.
16. Hispanic agencies will go mainstream.
17. Marketing will shift from globalization to personalization.
18. Procurement will become more powerful.
19. Growing focus on Internal Communications.
20. Holding companies will start divesting assets.
21. The economics of marketing in a digital world will challenge marketers.
22. Content Will Be More Important Than Ever
23. Marketing Channels Will Be Even More Connected
24. Mobile Will Take Over
25. Marketing Campaigns Will Be More Data-Driven & More Hyper-Targeted
26. The Laggards Will Finally Adopt
27. Companies will learn that publication is only the small first step; value comes from distribution
28. Content marketing will become inextricably linked with social media marketing
29. Advertisements will become less blatant as marketers begin to favor ads integrated with content
30. Companies who embrace content marketing will achieve higher search engine rankings
31. The reputation of guest blogging as a content marketing strategy will be repaired
32. Budgets for content marketing across most industries will reach new record-highs
33. Content marketers will become more sophisticated when it comes to email marketing
34. Paid Placements Are Here to Stay: Spend Your Money on the Right Content and Platform
35. Marketing Automation Tools Will Change the Way You Play
36. Micro-targeting: It’s Time to Really Get to Know Your Customers
37. Shift from conversion optimization to experience optimization
38. Actionable Analytics and intelligent analytics will witness further rise.
39. Content distribution services will become more popular
40. The line between software vendors and service providers will blur.
41. Several big companies will become new entrants in the marketing tech space.
42. The ISV ecosystems around major platforms will flourish.
43. The ‘Sharing Economy’ takes on talent.
44. Millennials start aging.

Technology- Cutting edge technologies to look out for in 2015

45. Risk-based security and self-protection
46. Further evolution of Web-scale IT
47. Software-defined applications and infrastructure
48. Cloud/client computing
49. Smart machines
50. Advanced, pervasive, and invisible analytics
51. Computing everywhere
52. Emergence of a truly decentralized internet
53. Worldwide shipments of 3D printers are expected to grow 98%
54. Context-rich systems
55. Analysis awareness at all levels of the organisation
56. Device independent access
57. Flexible scaling in the cloud

Big Data- Revolutionary trends to rock data analysis

58. In-Memory Databases
59. Non-Data Scientists
60. More Sensor Driven Data
61. Deeper Customer Insight
62. HR Analytics
63. No Ownership in Just One Department
64. More real-time data
65. Re-emphasis on systems of record (SOR) systems
66. A new emphasis on data collections
67. Hybrid Cloud Gains Traction

Sales- Megatrends for sales organisations

68. Highly networked “superbuyers.”
69. Micro-segments, macro-behaviors.
70. B2C-inspired customer expectations.
71. Growth through learning
72. Integration of sales and marketing
73. A further growth in mobile selling
74. Increased focus on sales training ROI
75. The Role of Salespeople Will Evolve
76. Customers Will Pay A Premium For Verified Results
77. Role of salespeople will evolve

Social Media- Top Social Media Trends that will dominate 2015

78. Good to great: Smarter, more personalized, optimized social
79. More metrics
80. More money will flow into social media
81. Social media companies will become more than just networks
82. Continued converged media
83. More mistakes
84. Mobile-first
85. Visual brand language
86. Breakouts: imagery, messaging, video
87. We’ll witness the rise of Ello
88. Facebook ad pricing and demand will significantly increase
89. Twitter’s new business advertising model will skyrocket in popularity.
90. Google+ will begin to fade into obscurity
91. Instagram will become essential for image-based social media marketing
92. LinkedIn will widen the gap as “the” B2B social network
93. Social media marketing will finally be embraced as a core pillar of content marketing
94. Staying relevant on Facebook will cost companies more
95. Finally, more tools to see if Tweets actually produce sales
96. Social networks will dive deeper into e-commerce
97. Customer service: Social media and phones work in tandem
98. The biggest social media innovations will come through the back door
99. Big changes are afoot for the likes of Twitter, Facebook and others
100.    100. Your social network wants to be your wallet
101. Shopping finally comes to social media
102. Smart devices get more social
103. The illusion of social media privacy gives way to the real thing

Sources: Oxford Economics, Forbes – 1, 2, 3, Smart Insights, chiefmartec.com, TechRepublic, Linkedin, McKinsey on Sales and Marketing, TechRepublic, Forbes, Fortune, Time